Chatty, contest-loving robots now 10% of web traffic, says study — paidContent: "A growing army of bots are doing everything from leaving comments to entering sweepstakes, harming the online environment for both publishers and advertisers. Solve Media has a study on the problem.
A new study by ad firm Solve Media claims that 10 percent of all web traffic is now driven by bots, automated computer programs that can mimic humans by leaving comments or entering contests.
The study also cites a 400 percent rise in so-called “aberrant traffic” in actions like registration and voting, resulting in a costly nuisance for both publishers and advertisers. Solve Media says it conducted the 18-month study on the basis of 2 billion authentications performed across more than 5,000 publishing sites."
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